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a plane crashes on the Franco-Swiss border and is engulfed in flames
where mysteries are solved
and cases featuring the most popular behavioral goals
Divided into four sections
The Choice Factory: 25 Behavioural Biases That Influence What We Buy Class_Crime & Mysteries a plane crashes on theBefore you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision making, from trivial food choices to significant work place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real life
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